Douja d’Or
The heart of Piedmontese food and wine culture.
September, the month that celebrates wine in all its magnificence, places Asti at the center of a unique food and wine experience: the Douja d’Or. This event transforms the city’s historic center, with its squares, courtyards, and streets, into a stage dedicated to wine excellence and traditional flavors.
Every year, Asti welcomes thousands of enthusiasts eager to discover the finest wines of the region and to taste traditional dishes that narrate the culinary history of Piedmont. The Douja d’Or is much more than just a fair: it is an opportunity to immerse oneself in Italian wine culture, where every glass tells the story of a territory, a tradition, and the work of generations of winemakers.
The History of the Douja d’Or
The Douja d’Or was founded in 1967, thanks to the initiative of Giovanni Borello, who was the president of the Chamber of Commerce of Asti at the time.
The goal was to promote wine culture by educating consumers about informed choices and enhancing the value of Italian wine production. Today, more than half a century later, the event continues to be a reference point for industry professionals and enthusiasts who want to discover the best of Italian wine production.
An Event of Tradition and Innovation
The Douja d’Or stands out for its ability to combine tradition and innovation. The tastings of award-winning wines are the beating heart of the event, but there are also moments dedicated to discovering new wine trends, with experts guiding the public through a journey of tasting and knowledge.
Moreover, the Douja d’Or is not just about wine; it is also about culture and art. During the event, the historic center of Asti comes alive with exhibitions, performances, and conferences that provide a broader insight into Piedmontese culture.
An Unmissable Experience
Attending the Douja d’Or means experiencing a complete journey, where the pleasure of the palate combines with cultural discovery. Whether you are expert sommeliers or casual enthusiasts, Asti will welcome you with its authentic flavors and enchanting atmosphere, in an event that celebrates winemaking tradition and quality.
To discover the dates and the complete program of the event, we invite you to visit the official website of the Douja d’Or.
For all complete information about the event.: https://www.doujador.it
How to reach Asti from Margara Golf
For those staying at Margara, reaching Asti and participating in the Douja d’Or is simple and quick. The city is about 25 minutes by car from Fubine Monferrato. The route takes you through the beautiful landscapes of the Monferrato hills, but a fast option is also the highway: by taking the Felizzano exit, you can arrive in Asti in no time. This makes the Douja d’Or easily accessible, even for those who want to combine a day of golf with an evening dedicated to food and wine.
Phot creedits: Douja D’Or